99% of the time I hear people talk about product-market fit in crypto

Working on Farcaster and Warpcast. Longer thoughts at https://dwr.email

i find that a 
better heuristic 
(and a better word
for heuristic is 
rule of thumb
or language 
framework)

for thinking 
about 
pmf 
(and potentially berrer
than matt lerner at  
first rounds’
language/market fit
which is better than 
pmf) 

is 

“product person motivation” 

PPM

but you have to break it down
into the key quadrants 
of human experience 

when this 
PRODUCT is 
a) shown physically 
b) described verbally 
c) felt emotionally 
d) cognized ideationally 

to this PERSON
(a particular person 
type of person 
personalogy or 
person archetype
use walter j ong’s ladder
of abstraction to keep
you honest but ascend
nevertheless)
 
MOTIVATES 
a) this ACTION 
b) this STATEMENT
c) this BEAMING emotional vibe 
d) DREAMING ideation