marketing

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Why? Once the US realized that it achieved the opposite of what they wanted and understand that they pushed US Netizens closer to the chinese gov, they will ban it too.

This was just the start of a long banning series...

Digital marketeer from Switzerland who excels at reducing complexity and enjoys streamlining workflows. Studied Political Science

linktr.ee/mariokondo

Back in the days the app was called "Little Red Book" and evolved from a shopping guide to an e-Commerce giant. They implemented vertical video to ride the trend.

So western users now went from a Chinese entertainment app to a Chinese e-Commerce app. Being sold even more to :D

Only looking at it from a marketing pov. Regardless if it gets banned, or if TT gets unbanned, Rednote became #1 on the App Store by leaning into the irony of bringing people to another Chinese TT replica knowing they’re interacting with Chinese ppl directly, playful on-boarding messaging like “tiktok refugees,” created a welcoming space, showed examples of relatable influencers and taught basic Chinese slang to get everyone to feel like they’re a part of something. 

It’s not that far off from crypto on-boarding on a global scale where you’re trying to get ppl to learn + use tech that has a bad reputation.