Moxie Official

Moxie Promote & Moxie Earn product previews

I’ve been asked a lot about the Moxie community call and reduced emissions, so here’s my take:

We know emissions will continue to decline until they run out. It’s in the docs, and we know it’s coming—so I’m just going to get used to it. It’s not ideal, but it’s also not the end of the world. 

It’s still free money after all and I would rather maintain the planned runway than have it run out months earlier than expected. I am relieved to see that the team is listening to feedback and open to making changes. 

If you’re bullish about Moxie, it shouldn’t be for the free rewards. It should be for what comes after that.

If you’re bullish on Moxie, it shouldn’t be because of today’s free rewards (though they’re a nice bonus). The real reason to be bullish is what’s coming later—Moxie’s introduction of a new advertising model. 

Moxie Promote will introduce what I’ll call pay per action (PPA) advertising. If you’re at all familiar with Google, you will likely have heard of pay per click (PPC) advertising. It’s their main product and primary revenue stream. Moxie Promote is creating a similar product on Warpcast.

This will give creators and channel owners a more direct path to monetization. If you have a large enough audience, you can bet advertisers will want to reach them and Moxie Promote will make this happen at the protocol level. 

Having spent most of my career in online advertising, I know how massive PPC is and I believe PPA could be just as big. 

This is why I’m bullish on Moxie.

If you’re bullish on Moxie, it shouldn’t be because of today’s free rewards (though they’re a nice bonus). The real reason to be bullish is what’s coming later—Moxie’s introduction of a new advertising model. 

Moxie Promote will introduce what I’ll call pay per action (PPA) advertising. If you’re at all familiar with Google, you will likely have heard of pay per click (PPC) advertising. It’s their main product and primary revenue stream. Moxie Promote is creating a similar product on Warpcast.

This will give creators and channel owners a more direct path to monetization. If you have a large enough audience, you can bet advertisers will want to reach them and Moxie Promote will make this happen at the protocol level. 

Having spent most of my career in online advertising, I know how massive PPC is and I believe PPA could be just as big. 

This is why I’m bullish on Moxie.


https://warpcast.com/betashop.eth/0x3e4a9e8d

https://warpcast.com/maretus.eth/0x6ec40c39

Founder of the /success channel. Search Marketing Director at Kraken Kratom. 

creators and channel owners is quite a small percentage of the people on moxie 

not everyone has audience, most people in fact ARE the audience

Agreed. All the more reason to take advantage of the free rewards available now and if you agree with my thesis—stack moxie for when it’s a thriving adverting primitive on FC.