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Product & Design Lead @Nexus_labs. Ex-Design Lead @coinbasewallet
DeFi-maxi | zk-maxi | art collector

crypto user researcher /openux || 
internet-native mysticism /manansh || manansh.xyz

but a very difficult study to conduct -- given the PII requirement.

Ok so this is indeed intentional to ensure we capture the ENTIRE user journey. Super curious how this'll pan out, given participants have to trust CB for not sharing their PII like SSN in any way

You'd be surprised, I have run research with prototypes going through KYC (they don't have to put actual info in) and people still were hesitant.

Definitely important research to conduct though!

Samesies. I ran those testing for Coinbase onboarding years back, and not just in research - people had questions in general why crypto companies asked for those - that's why we added contextual FAQ during signup.

Yup! That's where we landed too. 

KYC is really invasive -- like too much. But its also important to stay within regulations. 

So it's a really tough problem actually...