web3 doesn’t have a top of funnel problem, it has a conversion problem

web3’s conversion problem is not about onboarding friction, it’s about perceived value gap 

if potential users see no reason to try your product, it doesn’t matter how frictionless it is

Very good points! I partly think blockchain becomes more like using Docker, where it’s just a technology used in apps. We stop worrying so much about onboarding into Web3 and more about how we utilize Web3 to build better experiences.

I wonder if it becomes bimodal: hidden tech for the breadth ie masses (a la web2) and open source diy for the depth ie basically all of us (a la web1)

I think that’s a very likely outcome! I keep thinking about ways blockchain can improve experiences for the masses, and it always come back to improving current applications in my mind.