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When done right (rare), airdrops and ICOs are the best mechanisms. ICOs raise capital while being fair to all investors, while airdrops incentivise behaviour and help build a community. Depending on the project needs, one or both are desired. For the ICO, the model I like most (and is never used), is investors specify sum and valuation, and money is raised (at the same price for everyone) to maximize the raise while keeping all participating investors at or below their valuation (so a small investor can always get ahead of a VC by offering a high valuation). For airdrops, it should reward hard-to-sybil behaviours, or behaviours we wish people would emulate, even for airdrops. This may depend on the project, but past participation in Ethereum testnets, solo-staking at genesis, building some blocks locally, using minority clients, significant contributions to open-source projects, or just good behaviour, for years, on an existing dApp. 0 reply
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