Why would you build on Farcaster — frames, actions, clients — if Merkle / Warpcast will just clone it if successful?

1. Outside of trading (Coinbase, Uniswap), there's no successful (at-scale, revenue generating) crypto-based business today.

2. The biggest constraint for all crypto app growth is users. There are not enough people using / "in" crypto today. The market needs to expand based on increasing the amount of consumer utility provided.

3. Our goal with Farcaster (and Warpcast) is to get enough scale where developers are able to build meaningful businesses without having to onboard more people to Farcaster and/or crypto themselves.

4. Separately, if your product is really a just a feature of another product, your best bet at building as a business around it is finding the Top 1% power users of said feature and giving them as many bells, whistles and knobs so they are willing to pay you.

5. We actively try to support other Farcaster apps in the ecosystem...

Dan is correct.
Products will be built on Farcaster.
I want to use it as the social login for crypto.
For both online *and* offline worlds.
Which is different from all pre-existing use cases of other networks.
Twitter login is closest, but it's nowhere near as open.

+1, to me Farcaster's biggest value prop outside the app is Social Graph as a Service