What are some properties that a token launch should have for you to consider it ethical / values-aligned and not decrease your excitement for the project?

For me, an ethical and values-aligned token launch should prioritize transparency, community engagement, a legitimate use case, decentralization, sustainability, security, legal compliance, ecosystem development, social responsibility, and anti-scam measures

Implementing comprehensive anti-scam measures in a token launch involves stringent KYC processes, meticulous smart contract audits for vulnerability identification,

What do anti scam measures in a token launch look like?