marketing

h/t @amandacassatt 
https://x.com/amandacassatt/status/1882616790070747593

the entire thread is good, but just as a reminder, we are all competing against all other attention-grabbers online.

there is offline, mundane schlepping that conserves a moat.

the right incentive proportional to genuine skin in the game may be the arb.

Our vision of marketing was different.

We wanted to connect Ethereum with people that would actually use it, if only they knew about it.

That meant marketing that looked more like comms (media, social, blogs) and operations (helping hosts organize meetups) than advertising.

The EF organized @EFDevcon, while we hosted @EtherealSummit and supported meetup groups.

In addition to events we did a ton of press and content creation. We had a big multimedia team almost like a news outlet inside of ConsenSys devoted to educational content about Ethereum.

amanda.eth

𝖒𝖆𝖓𝖉𝖆𝖙𝖚𝖒 𝖆𝖉 𝖆𝖘𝖙𝖗𝖆

hmm, that account might not be her, not amanda.eth

atleast the calendar is cool, https://platform.serotonin.co/events

is @serotonin-hq legit, @michael?

Head of Product Serotonin | DΞF

serotonin.co/platform