Memes

Essentially, I believe crypto has evolved into a form of "gamified finance." The current model shares several key similarities with esports:  

-  PVP (a term borrowed from gaming, right?)  
- Memes and cultural attributes are amplified, barriers to entry are gradually lowered, and spontaneous subcultures occasionally emerge (e.g., "trenches,"  "cooking").  

- Fast-paced and youth-oriented
- Strong positive/negative feedback loops with high addictive potential
- Built-in achievement systems (e.g., Axie Infinity rankings, Kaito leaderboards, project leaderboards, etc.)  

This is truly "Earth Online."