Memes

For merchants (i.e., meme coin project developers or teams), paying high advertising fees to top KOLs mainly targets purchases from their fan base. Therefore, the focus should be on identifying KOLs with affluent follower groups - specifically those who have recently successfully promoted coins and helped their followers profit.

Ultimately, compelling content that resonates with retail investors will drive profits, while simultaneously leveraging authentic UGC dynamics to filter out truly valuable alpha callers and quality cryptocurrency projects.

These investors tend to spend more generously as they already hold realized gains. However, observing the evolution of traditional live-stream commerce, when user acquisition through paid channels becomes exhausted, the strategy naturally shifts toward a "mass affiliate" model. This transition necessitates an easily shareable "mini-program link" (similar to live-stream shopping carts) that enables users to organically promote coins they've purchased or support, earning commissions while boosting token prices through UGC dissemination.