information wants to be free; creators want to be paid

this is why brands pay creators so users can still get information for free

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100% but now the information is tainted/lower-quality/incentivised 

it also only support a certain type of creators/information types e.g. large audience, large reach, engaging

lots of content/information type out there that just need different models that allows for their emergence. good analogy being the increase in long form content and creators allowed by the substack business model

I don't disagree on either points, I over-index on my optimism for new models leading to new types of content

best creators still make top quality work outside of brand deals; in fact, brand deals are what allow them to continue doing their own work. esp true of female lifestyle influencers.

Substack also falling to dark patterns; best substack authors use it as newsletter and the newsletter gets sponsored or brand placements

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