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Cameron Armstrong
@cameron
on one hand, it's a nightmare this has to exist at all on the other hand, this vibe hits everything i've ever wanted out of modern defense tech (animation could use some work, but it's galaxies ahead of the boomer contractors) h/t @wg for the spot https://warpcast.com/wg/0x1544d91f
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Leo
@lsn
Very smart choice to go with the cartoon vibe rather than the raw moral piercingness of actual military production Marketing stops when the missiles start to land
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Cameron Armstrong
@cameron
yea I think this approach will absolutely win the hearts and minds of an upcoming generation of teenage engineers
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Leo
@lsn
Also makes it easy for everyone to develop a positive view, without being reminded that this industry is in the business of killing people — this cohort usually squeamish about this Particularly relevant for 30-60 year olds too
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Cameron Armstrong
@cameron
true, but i do also think there is a real strain of truth in defense + deterrence narratives. we can't keep our modern pluralistic society without keeping the *large* number of people who fundamentally disagree w that worldview from exporting their structures to "here" (i know you're in the UK) 🤷 and for better or worse we're always one successful attack away from a lot of people changing their stated preferences
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