Design Everydays

A brief history of the AR.IO logo. 👇

AR.IO is building decentralized gateways to facilitate the transfer of data in (I) and out (O) of a blockchain called Arweave (AR), hence: AR.IO.

arweave

Head of Product and Design @ PDS, creators of ArDrive and AR.IO.

web3

Striving to encompass these themes, the logo aimed to:

- display the letters I and O (to convey in and out),
- represent a memory that never forgets (like an elephant),
- have gateways (but not be lame),
- be 3D (and on-trend for /web3),
- remain simple (as they ought to be).

The elephant mark is formed by the negative spaces for I and O, creating archways - symbolizing traffic in and out of the ether, as it were; while a shadow adds a 3D effect, alluding to the 3rd dimension of digital ownership that Web3 technology aims to enable.

The elephant mark is formed by the negative spaces for I and O, creating archways - symbolizing traffic in and out of the ether, as it were; while a shadow adds a 3D effect, alluding to the 3rd dimension of digital ownership that Web3 technology aims to enable.

https://ar.io/brand-kit/logo

ICYMI, the /arweave network is like Bitcoin, but for data: a permanent and decentralized web inside an open ledger.

Excellent logo! On multiple levels: intuitive double meaning without seeming forced, works dynamically as a single color logo without loss of meaning, and it doesn’t seem derivative of any other logo that comes to mind.