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https://warpcast.com/~/channel/design-everydays
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LPB
@lpb
A brief history of the AR.IO logo. ๐ AR.IO is building decentralized gateways to facilitate the transfer of data in (I) and out (O) of a blockchain called Arweave (AR), hence: AR.IO.
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LPB
@lpb
ICYMI, the /arweave network is like Bitcoin, but for data: a permanent and decentralized web inside an open ledger.
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LPB
@lpb
Striving to encompass these themes, the logo aimed to: - display the letters I and O (to convey in and out), - represent a memory that never forgets (like an elephant), - have gateways (but not be lame), - be 3D (and on-trend for /web3), - remain simple (as they ought to be).
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LPB
@lpb
The elephant mark is formed by the negative spaces for I and O, creating archways - symbolizing traffic in and out of the ether, as it were; while a shadow adds a 3D effect, alluding to the 3rd dimension of digital ownership that Web3 technology aims to enable. https://ar.io/brand-kit/logo
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