it's weird how the two nft meta-defining brands, SuperRare and Zora, both seem to try as hard as possible to not build for onchain creators

Strat/art/design. Thoughts: /user-steen Director: /enjoy Guild: /metaliminal Zora: zora.co/@usersteen

What do onchain creators need that they're not offering 

This feels difficult to answer succinctly, so I'll flip it:

Creators basically want a manifold + personal marketplace + means for distribution.

SR and zora want to lock creators in and are extremely inflexible. SR is increasingly worse at distro, zora is improving. SRs tools have mostly stayed the same, zora's have been continually cut down. Neither business model feels right for creators*.

In the middle is something like FND, which despite occasional innovation and great design, is currently on the backburner and was always behind anyway.

*I think zora's protocol is brilliant, but their app is built for a mainstream audience that isn't onchain. The protocol requires huge volume, but cloned IG UX doesn't facilitate that (yet).