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Stephan
@stephancill
The more I think about it, the more I realize that a list of emails and a reliable outgoing mail service is the closest you can get to owning your audience and guaranteeing distribution today Downsides: much harder to build a mailing list, there’s no unsending mails, you miss out on the many-to-many interactions that make public social feeds fun
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links 🏴
@links
It’s a spectrum, and you have to be multichannel. Email for highly reliable, low function re-engagement, which links to higher function channels
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