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@df
When "users already know and have an account on our site" is your company's moat, and the paradigm changes, and "accounts on websites" is no longer the consumption mechanism of your audience (Frames is), where is your moat? Frames drive competition up Thats why they're great for users & will change the internet.
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Brand is your moat. Brand has always been and always will be your moat. Community is there because of your brand. People click because they trust you (brand). Customers pay because they believe in you (brand).
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@codymccauley.eth
this is generally, but not always the case. @toby does an elite job of outlining the inverse of this where brand evolves as a result of community/culture https://subpixel.space/entries/life-after-lifestyle/
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