Products are narrative based. 

Life is narrative based. 

Existence is narrative based. 

If you believe all of these to be true, building a product becomes easier. It seems. TBD.

head down for a bit, a lot of work to do. /grey "World Builder"

I wonder how many people in positions that are relevant believe all 3....probably not a big number. 

Great post.

narrative is incremental. 
incremental is digestible. 

been thinking a lot about this since architecture projects are anything but incremental. the design might be the relationship of design >> experience >> payment is not.