Welcome to @jacob, cofounder of @zora!

He's kindly agreed to do an AMA—starts in 20 minutes.

Reply with your questions!

Working on Farcaster and Warpcast. Longer thoughts at https://dwr.email

What ideas would you be working on in crypto (or otherwise I guess) today if not Zora?

In crypto:

I'd probably be working on Prediction Markets and building the search engine for the future (funnily enough the original idea i had with the zora name)

Outside of crypto:

The worlds most delicious choc chip cookie that also happens to single most healthy food you could eat each day.

Hey, let’s assume I’m building something similar to what your thinking about for outside of crypto. 

Would you raise for an idea like this or try to do everything out of pocket. If yes to raise, who?

Helping build @midao. Probably on the water if I’m not thinking about crypto. /eagles /betting /off-grid

I was thinking similarly. I think the choice is made after you can develop a great product, website, and producer. Then you decide to either:

raise a small amount to go all in on marketing 

Or try to grow slowly and keep marketing budget low so you never need to raise

Won’t speak for jacob but in theory I don’t think capital is the constraint on inventing that cookie. I’d prob try to self-fund the r&d phase to experiment w diff recipes etc and then only raise once I had confidence I can actually tackle the problem and turn it into a scalable CPG business