Threads is going to generate a bunch of buzz and then fade after a few months because the best Twitter posters don’t have enough of an overlap on Instagram (if they use it at all).

Twitter is about the unique accumulated social graph + 15 years of habit.

There is a lot of Instagram creators that can't / don't want to go to Twitter bc it's too toxic. 

My bet is Meta target to make Threads a safe place, with cool funny content but without the downside, with more moderation features & closed spaces.

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