80% of the results on Amazon are ads

This is the problem with letting content platforms use their own algorithms

Imagine going to the grocery store where you can only be led around by a personal shopper and buy from the items they point out.

No thank you. 

Going to build a different system.

Identity mixologist

Co-founder at @icebreaker

icbk.me/web3pm.fc

Interesting 👌🏽

Over 60% of sales happen in the first page and yes about 20 % of the first page are ads but it does start every time with the the top 4 items all ads before u see one that’s not ad but based on volume which is dictated by price and reviews. And we all know who wins the price rat race.

Web 3.0 Strategist working on fashion, films & DAOs. Golf junkie, Real Estate Investor 
https://x.com/lawrenceroman
🇩🇴🇺🇸

I understand 💯 I have a substantial business on FBA. The reviews are definitely important especially on apparel where it works as a dressing room,  customers used to read reviews to gauge how style would fit, in addition now AMZ has LLM reading this recommendation and advise customers on next purchase.. 

I think recommendation from ones network have value, if the network is a tight knit, otherwise reviews can be game  hence AMZ experimenting w review less search ..

it's worse because the format is dynamic and some sections are 100% sponsored while others intersperse sponsored results. 

So unless you are forcing yourself into type 2 thinking, you will mistake some results for real.

Yelp is also like this

It's extra annoying because many times I would happily pay the extra $1 for a quality US brand which is unfortunately impossible to find in the UI

Really I would like to filter for "brands recommended by my network" while browsing diy electronics stuff