I’m running a Sprint Week this week with a company to redo their whole website, brand, and messaging. 

I’ve been running Sprint Weeks for 9 years, but here’s a couple observations from this week so far: 

1. Time constraints have unnatural abilities.
2. Rewriting a homepage headline is incredibly cathartic. 
3. Simplicity is an art. 
4. Designers are the real cool kids.

CEO and Founder of Holder.xyz web3 CRM & marketing platform | @holder /holder | /jump /purple member | Fmr. Salesforce, ExactTarget, & High Alpha venture studio