Nouns

One Noun, every day, forever.

nouns.wtf

Observation on some of the media and “awareness” props - we have loads of those, probably because the vanity metrics are easy to achieve. 

Not a lot, if any, are focusing on mid and lower funnel engagement and conversion. 

Given the “oversupply” in TOF stuff, there’s loads of opportunity in there to capitalize on now and build real distribution.

All under the assumption that we still accept a linear funnel. Which is an entirely different conversation.

Hello, Attention Universe.