Consumer Crypto

The fundamental issue with consumer crypto today is lack of consumers. 

Consumers need interesting or entertaining content to stick around.

Sign ups are irrelevant if you can’t retain them.

Everything else is a marginal improvement at best.

The technology is missing its “Shopify” moment. No one cares about your Shopify store but they sure enjoy being able to immediately order things from any merchant. 

Crypto consumer doesn’t have an obvious value prop like that. Probably ends up being some abstraction of yield (HYSA, but better or Affirm with onchain arbitrage) or rehypothecation (Alchemix for normies).