A consumer crypto app is one which requires no prior knowledge of crypto to use immediately. Good examples of consumer crypto apps are Coinbase and Farcaster.

Also, by this definition, most self-custodial wallet apps are not consumer crypto apps, because they require prior crypto knowledge to use immediately.

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Gods Unchained mobile app I think could do it too if enough people like that kind of game. 

Immutable passport + good graphics + strategy card game