A lot of early-stage founders want to do founder-led marketing but get stuck at “I don’t know what to cast/tweet.” 

Some ideas to get you started:
 – Insights from internal convos
 – Questions you’re wrestling with (product, GTM, users)
 – Ask the community for input
 – Revisit old essays: repost, update, build on them
 – Quick takes on trends or things you’re noticing
 – Customer/user anecdotes (what surprised you?)
 – A small product tweak you’re testing — and why
 – A belief you’ve changed your mind on
 – Something you learned from another founder
 – A behind-the-scenes look at how you make decisions

You’re not doing content, you’re showing your thinking in real time. 
That’s the whole point.