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M⬡rgan Builds 🛠️
@kuphjr
In the early days of Tunnl, we hand-held every single customer through every deal. 🙈 It obviously wasn’t going to scale. So we built this instead...
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M⬡rgan Builds 🛠️
@kuphjr
In our initial MPV, brands on Tunnl could only send one-off deals directly to creators. Finding good creators? Fully manual. Negotiating prices? Painful. We hand to manually guide users through the entire process. Customers spent more time messaging us than actually using our product. We built a "Discover" page to help brands find creators, but we still had to manually recommend people, advise on pricing, and hop on calls to get deals completed.
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M⬡rgan Builds 🛠️
@kuphjr
So we launched Campaigns which is a way for brands to list requirements and let creators submit bids for sponsored posts. It worked better. We processed over $40K in deal volume. But it still wasn’t smooth enough for mass adoption. Negotiating back-and-forth was slow. More tools for negotiation only added more friction.
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M⬡rgan Builds 🛠️
@kuphjr
Honestly, we were stuck. 😞 💡 Until my cofounder Kyle had an idea: What if campaigns didn’t need negotiation at all? What if creators could claim daily deals with automatic payouts calculated based on profile metrics and smart followers? And what if brands could pay in any token on any chain, or even pre-TGE points?
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M⬡rgan Builds 🛠️
@kuphjr
So we built it. 🟣 We called it Tunnl Faucets: enabling fully automated creator campaigns powered by tokenized incentives. Last week, we launched our first Faucets with a few early-adopter brands. One campaign spent $1,000 and got 55,197 impressions across 59 posts. Another spent $1,414 and got 77,241 impressions across 83 posts.
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M⬡rgan Builds 🛠️
@kuphjr
Creators loved it. Brands loved it. This is the product we’re bringing to market. We’re now preparing for our public beta launch on April 30th. 🚀 The future of content mining is just getting started. ⛏️
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