Should we rebrand Warpcast to Farcaster?

We separated Warpcast (the app) from Farcaster (the protocol) a few years ago. 

We've heard from many new users that this is very, very confusing. People hear about Farcaster, search in the app store, can't find anything called Farcaster and then churn.

Been thinking about the Warpcast ↔ Farcaster naming debate.

If you don’t love the Warpcast brand, change it — that’s an app-level decision. But I don’t think this is a market problem. Feels more like an internal team identity crisis than anything external.

The confusion isn’t from users — it’s from how the Merkle Manufactory team talks about what they’re building. The framing is nearly always protocol-first, never app-first. That works for devs, but it’s disorienting for regular users trying to make sense of what they’re using.

If the concern is app adoption or brand clarity, the answer isn’t to rename the protocol. It’s to embrace the app. Let Warpcast be Warpcast — and speak to people like it’s an OS for the crypto social internet. Let Farcaster be the rulebook underneath (verify / store / forward… oh snap! consensus).

It’s still early. There are wrong moves. Let’s not collapse layers just because they’re currently close. Growth will pull them apart anyway.

Ethereum builder & people connector. Juicebox, Revnet, Defifa & Footy App

@day---break, day---break.com // nf.td/iam