KMac🍌 ⏩ pfp
KMac🍌 ⏩
@kmacb.eth
Been thinking about the Warpcast ↔ Farcaster naming debate. If you don’t love the Warpcast brand, change it — that’s an app-level decision. But I don’t think this is a market problem. Feels more like an internal team identity crisis than anything external. The confusion isn’t from users — it’s from how the Merkle Manufactory team talks about what they’re building. The framing is nearly always protocol-first, never app-first. That works for devs, but it’s disorienting for regular users trying to make sense of what they’re using. If the concern is app adoption or brand clarity, the answer isn’t to rename the protocol. It’s to embrace the app. Let Warpcast be Warpcast — and speak to people like it’s an OS for the crypto social internet. Let Farcaster be the rulebook underneath (verify / store / forward
 oh snap! consensus). It’s still early. There are wrong moves. Let’s not collapse layers just because they’re currently close. Growth will pull them apart anyway.
5 replies
0 recast
12 reactions

matthias pfp
matthias
@iammatthias
It's an opportunity for another client
1 reply
0 recast
3 reactions

shazow pfp
shazow
@shazow.eth
Doesn't help that a lot of what's interesting about Farcaster are actually Warpcast-only features.
1 reply
0 recast
0 reaction

Dan Romero pfp
Dan Romero
@dwr.eth
> The confusion isn’t from users — it’s from how the Merkle Manufactory team talks about what they’re building. The framing is nearly always protocol-first, never app-first. That works for devs, but it’s disorienting for regular users trying to make sense of what they’re using. The challenge is 4 years of brand equity only talking about Farcaster. Seems silly to throw away when the top request from developers is overwhelmingly grow users. This helps that.
1 reply
0 recast
0 reaction

Stephan pfp
Stephan
@stephancill
Totally agree
0 reply
0 recast
3 reactions

Vivacious đŸŽ©đŸ’Ž pfp
Vivacious đŸŽ©đŸ’Ž
@vivacious
I agree, cause I like the name Warpcast.
0 reply
0 recast
1 reaction