Damon John tells a story about naming his company FUBU. 
For You By You 
It was a tribute to the people in his hood & their culture.

Originally he was calling the brand By You For You but one of his gay friends advised him against it.

Entrepreneurial journeys. True story.

type poes

Ethereum builder & people connector. Juicebox, Revnet, Defifa & Footy App

/typos Daymond

f me I hate messing peoples names up. 
there their 
your you're
no problems for but this‽ shame

there's nothing wrong 
but maybe not the best company name

LIVE on YouTube :https://www.youtube.com/watch?v=N2tQJNFQsig

there's nothing wrong 
but maybe not the best company name
https://www.urbandictionary.com/define.php?term=bufu

trying to understand what is wrong with By You For You...

Damn, growing up I always heard it was “for us by us”