Damon John tells a story about naming his company FUBU. 
For You By You 
It was a tribute to the people in his hood & their culture.

Originally he was calling the brand By You For You but one of his gay friends advised him against it.

Entrepreneurial journeys. True story.

Ethereum builder & people connector. Juicebox, Revnet, Defifa & Footy App

trying to understand what is wrong with By You For You...

there's nothing wrong 
but maybe not the best company name

neuroscience phd, DeSci advocate, interfaith chaplain. co-host of the /okbanger show and vibe imagineer for /christin. https://seemore.tv/christin

there's nothing wrong 
but maybe not the best company name
https://www.urbandictionary.com/define.php?term=bufu