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My thoughts on @zora
Yes, the token "for fun" is not a great narrative, but it's likely a protection measure. @haunventures is the main investor, and they take regulation very seriously
Yes, revenue is low, but IG had 30M users when acquired and had ZERO revenues
2M traders, 100k unique creators, 4k daily creators, economic activity, there’s something
Zora team has explored, shipped and pivoted, and this token may evolve into exposure into something larger
In web2, engagement drives ad placement costs.
In Zora, attention is also valuable, but in this case, instead of Ads, content is coined and traded freely “unlocking” it’s speculative value, but it’s that, speculation, brands don’t get anything for buying tokens, no ads placement or convertion into core actions (CPAs)
The unlock: Merge the models
Place personalized ads on the apps, but offer revenue share with content coin holders, and/or offer ad placement to content 3 replies
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