neither of these approaches will attract net-new token buyers. neither gives tokens any context, consumers are never presented with a reason to buy a token, or given a sense of what it is they will own.

consumer crypto's biggest mistake would be to assume that new consumers care about tokens at all. they don't, tokens are irrelevant - totally and completely - they lack any signification outside the speculative domain.

crypto doesn't have a UI problem, it has a crisis of meaning. that crisis is exactly why the market on the right has plenty of users - pump is born from existential crisis, it exists within it happily, and its users don't care. not caring is the point.

but we're maxxed out on nihilism, we'll need to offer something more vital & fulfilling if we want to attract more normal users via sleek consumer crypto apps

founder /openventures | /proxyswap | tokenbot @clanker

Sorry. But I dont agree. 

Robinhood, and other stock apps..
Just a ticker and the graph. 

The research, etc is done outside of the app

building @beliefs - the platform to launch and grow long-term tokens.

If you have the solution, please do it

I think the core page is just presenting how the asset look and it’s fine

Whats on the token page is what can be innovated on.

The screenshot you showed is the “marketplace - e-commerce type of things” which users understand.

and robinhood has totally failed to onboard large, new audiences into crypto. 

probably increased the # of people who hold ETH or BTC, but didn't bring anyone onchain

totally different things, different asset classes