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ted (not lasso)
@ted
to me, talking about /higher as a token and as an easy trade undermines its status + strength as a brand the most successful brands are built by teams passionate about a vision and creating something new + valuable; without regard for price which is often just a distraction intrinsic vs extrinsic motivation matters
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kia
@kia
1. merc is basically a hedge fund. it invests in things it believes are underpriced. there are many hedge funds that invest in your favorite brands. 2. saying most brands are built without regards for price is a pretty big claim. any examples?
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ted (not lasso)
@ted
1. there’s a reason we rarely know when hedge funds have invested in our favorite consumer brands (exception may be SKKY and Truff); $$ always cheapens the brand 2. name me someone who has built a brand with the primary goal of maximizing share price or stock price, and show me the state of that brand today
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kia
@kia
1. i think the reason has more to do with how hedge funds communicate and how much one might be tuned in to their comms. 2. the onus is upon she who makes the claim.
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ted (not lasso)
@ted
1. or because consumers often react negatively when a brand gets acquired or partially bought out; demonstrated time and time again due to perceived dilution, loss of authenticity, and uncertainty around brand values have you worked in brand marketing or with consumer hedge funds before? 2. not worth my energy imo
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