This is a poor excuse. Given their moves into content production, Apple should make a real TV and it should be the best TV ever by far. https://i.imgur.com/2Ldf3qW.jpg

Nah. For the same reason they won’t make a car. Much more profitable for them to make just the valuable “smart” part and let everyone else deal with the complex supply chain and commodification.

making /obsidian • writing stephango.com

Apple has organizational paralysis in these markets because their strategy is to make the one definitive form factor — the one phone, the one laptop, etc. They don't like being in markets that require a diversity of SKUs for different use cases, aesthetics, ergonomics, or functional needs.

That sounds like Microsoft’s strategy. AFAIK the reason they aren’t making a car is not because of lack of profitability. https://www.theinformation.com/articles/inside-apples-eight-year-struggle-to-build-a-self-driving-car