I think the Apple ad would work much better if it was reversed. All the objects should be expanding out of the iPad rather than being crushed into it

made this edited version in five minutes (thanks iMovie!)

making /obsidian • writing stephango.com

Much better!
I found the optics of destroying all this creative and cultural stuff that Apple is meant to be elevating to be frankly bizarre and offputting

Everything they are crushing is made with craftsmanship designed to last decades… all to be replaced by and iPad that will “old” in 18 months.