launching a token is so easy these days, it's not uncommon to see thousands of replicas within minutes of launch.

the same will happen to software.

you'll spend months ideating, iterating, perfecting your app.

and within minutes of shipping, there will be a thousand clones.

Yep... the execution is going to be key, who's eyes it hits and who champions the product. Superior products have fell prey to impersonations or inferior designs which picked up on the original novel idea.  Kind of reminds of the old Betamax vs VHS case.