Founders

have had some interesting convos about growth/marketing in the crypto space lately. people have trouble finding marketers who “get it.”

how would you describe what “getting it” looks like?

product marketing for hard startups ✦ keliz.xyz 

We help the 🌍 understand blockchain through /education & maximize /uev 📚🛠️[User Extractable Value]💰💎Onchain 2012 AdvantageBlockchain.com 🚀

right, i would describe that as an activity rather than an attribute of someone who “gets” the space

pushing high quality content to the right market, but without over-pushing it. 

hard to find that balance, especially for young organizations that need more aggressive marketing.

Growing onchain economies. Founder of ModeNetwork. Investor in loads of DeFi stuff.

right

i agree experience is valuable but i’m talking about the mental ability to “get it” rather than “getting into” the industry

You have to create content people like or build something people use before you ‘get in’ as a marketer

what do they mean by "get it"? 

i see it as the aha moment when everything slowly starts to make sense. the past growth experiments and tactics are starting to work e.g. DAU grows steadily, NPS is high, customers are engaged and happy with the dapps.