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Rachael
@rachaelrad
I have had this conversation for most of my career and it is often with highly technical founders re brand building: similar to "culture eats strategy," when it comes to building a brand from the ground up, the message is WAY more important than the tactics. You have to decide what you want people to know about you in simple, crisp terms. Then you can go start doing stuff (and there is infinite stuff to do) that amplifies that message. Teams can get bogged down in the conversation about tactics for way too long, because tactics is what you see when you're trying to reverse engineer brands you admire but that's not how they do it. Over-rotating on tactics won't get you anywhere and it's a waste of time until you know what you want to say.
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Chinmay 🕹️🍿
@chinmay.eth
so damn true. @percs is struggling to get the one liner going. We are running into two problems. 1. Creating a one liner is hard. It takes 2-3 sentences for us. 2. If we get a one liner, it's either too generic or it's too crypto. How would you suggest going about it?
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christopher carfi
@ccarfi
it’s taken me a couple of decades to distill what i do down to that level of crispness. it’s now the last three words of my bio. 😉
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Kieran Daniels 🎩
@kdaniels.eth
Seriously perfect example. Imo put that as the first 3 words, not the last. The other stuff is good but not as impactful and succinct out of the gate.
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christopher carfi
@ccarfi
recent effect v. primacy effect (also, my wife’d eviscerate me if she had second billing to that ;) )
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Kieran Daniels 🎩
@kdaniels.eth
^^ wise man :)
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