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And we're back growing together in /growth thanks to our in-channel experts! We're kicking off the season with @haier. I'm learning a ton about her about ai and marketing. As in season 1, reply to this cast with your question, upvote questions that you like. The question who gets most upvotes wins the community price. Can't ask a question? Become a member first. About Haier: Iโ€™m Haier, a marketing enthusiast with a serious passion for all things Web3, AI, and the latest in new tech. Between work and life, Iโ€™m usually juggling family time with my husband, our two kids, and a fluffy orange cat. Somehow I squeeze in a bit of running and, of course, experimenting with the newest trends in tech. Excited to connect, share what Iโ€™ve learned, and hear from all of you!
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there is (was?) the belief that you web2 marketers can't do web3 marketing. What's your stand on this take?
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There is definitely a perception that Web2 marketers canโ€™t transition into Web3, and that sentiment is understandable. However, traditional marketing experience can bring immense value to Web3, as skills like SEO, content marketing, Digital PR, CRO and in a way social media, are just as important in Web3 as they are in Web2. What matters most for me isnโ€™t whether someone is a Web3 native or comes from a traditional background itโ€™s about being passionate, active, and curious about the Web3 space. A successful Web3 marketer needs to understand the audience, the products, the trends, the market conditions, the next meta, and must always remain curious, never stopping learning, and always looking for the next opportunity. ๐Ÿ˜… What I agree with 100% is that there are some unique elements of Web3 marketing that do not exist (or exist in a very different way) in Web2, such as community participation and building, native platforms, and navigating the complexity of the technology itself.
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what about web2 vs web3 b2b marketing? I'm struggling with that recently. I feel web2 b2b is far more serious and professional (for lack of better words) and wonder how to approach that in web3. While we're selling to companies, the user (community manager) is still a crypto user.
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