feels like we're in an interesting transition phase for wallet ui/ux where projects prioritize seamless onboarding via embedded wallets for net new users over building for crypto natives.  

i think the hardest part of this transition is the "not your keys, not your crypto" tenant. a key value for many is self-sovereignty and "owning" your funds. embedded wallets, to a certain extend abstracts this away and replaces it with convenience for new users. 

for me, this feels like a necessary trade-off since very few net new people (and many native people) should not be their own bank. avoiding scams, protecting your private keys, and maintain good hygiene is usually learned through mistakes. 

over time, i think we'll see the best products/apps continue using embedded wallets and combine that with educational moments to teach new users about crypto and its core values. for now, it's just a net-positive to attract new users, provide compelling use cases, and retain them without crypto-pilling them.