many nuggets of truth in that one. something very important indeed being: "People use “fan” and “customer” interchangeably. But these are distinct categories that don’t always overlap. And it’s a mistake to think of fans as a subset of customers." @mags 👉

many nuggets of truth in that one. something very important indeed being: "People use “fan” and “customer” interchangeably. But these are distinct categories that don’t always overlap. And it’s a mistake to think of fans as a subset of customers." @mags 👉 https://double-down.beehiiv.com/p/fansandweb3