Jared Wolf

@jwolf

85 Following

46 Followers

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How often do you think about the roman empire??? Actually though, we need more soft skills in crypto… people who know and understand subjects like history Saying “i dont care about history” is the equivalent of getting blindfolded and knocked unconscious then waking up on the other side of the world and not caring how you got there When you study history, everything we’re experiencing now in web3 makes more sense and it’s very grounding We need builders to work alongside experts of literature, history, philosophy, anthropology, psychology, etc to help develop and advance systems based on a deeper understanding of social patterns of behavior (in a way that’s benevolent not exploitative) If we hyper focus on STEM skills as an industry, we miss out on a major opportunity to forge a path forward that actually makes humans happier (that dirty word pmf)

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Many crypto companies fall into the “distribution channel” category — but never achieve traction like Berachain. They desperately cling to the hope of knocking the user-acquisition-via-growth-loop domino. But it never happens. I won’t name names but we know a few examples. In reality, these projects are likely missing a key part of the marketing puzzle mentioned above. Maybe it’s an undersold team, a poorly explained product, inconsistent branding. You built a nice domino set. If you want to knock that first domino you need to tell people why they should play.

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Beyond performance marketing (which I’ll ignore due to its inherent transactional value), effective crypto marketing can come in the following forms: 1. Good founder storytelling — why it was built 2. Good product storytelling — how it was built 3. Good brand identity — how it makes you feel Companies that manage to evade marketing build word-of-mouth or product-led growth loops (by default, the more you use Telegram, the more other people will use Telegram, and the more likely you are to refer it). Or they build self-sustaining distribution channels into their business model (think of berachain, where its ~ 300 projects are incentivized to market the brand at scale). Berachain also works because Smokey is building a consistent brand identity around their team and tech, they followed the fundamentals and defied the norms, with a committed team that’s fully aligned on its vision. This is rare.

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Crypto marketing has a marketing problem. Marketers in the industry get treated like high school art students (many justifiably) while engineers with 1000 mau’s get the hero-treatment. “KOLs” are the only class of marketers that get any respect and the good ones don’t want to talk about your project, they have better things to do… 99% of founders need to drop this whole “we’re gonna make it with zero marketing” to try and become the next Telegram and stop seeing it as a rite of passage. In reality, most technology companies need marketing to capture attention and drive revenue. How we can fix it🧵

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See you in Seoul https://lu.ma/ertun3gh

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Is williamsburg the crypto capital of the world

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There is 100% beef on warpcast

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not sure who needs to hear this in 2024 but paying a "kol" to talk about your b2b technology product is the laziest and least effective way to build traction build something cool with a good story behind it and "key opinions" will talk about it for free

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the only ecosystem that ecosysteming

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Personally, I think more consumer brands are going to find value in launching large-scale blockchain systems to drive richer customer data alongside new technology initiatives in emerging fields like gaming and AI. At its best, these initiatives can both improve customer experience and maintain customer data privacy at the same time. Ultimately, we should be turning unused data into a valuable asset that drives insights, innovation, and customer protection. Who will lead the charge in consumer engagement and the “future of commerce” remains to be seen. I want to highlight some projects building in on-chain enterprise data. And we’re working on some relevant initiatives @ Supernova around this area. If you’re in this space, reach out!

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The amount of data generated and collected by businesses has grown exponentially in recent years. That makes it extra challenging to process and utilize all of it effectively. And if you’ve ever been to Europe, you know how challenging data privacy can be for businesses and consumers. This looming challenge of unused enterprise data is often referred to as "dark data". I believe blockchain and AI can together solve this problem. There is clearly ripe opportunity. But to effectively leverage blockchain for managing and utilizing enterprise data, enterprises have to actually understand which data sets are being underutilized and what areas of their business could potentially benefit from enhanced management and accessibility. Healthcare, supply chain, and finance are three leading industries already developing enterprise systems around blockchain.

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The dichotomy of underused and misused data: Consumers feel like their data is being misused. Companies feel like their data is underused for analytics. As many as 60% of consumers believe their data is misused, according to a recent study by PrivacyEngine. Meanwhile, up to 70 or 80 percent of enterprise data goes unused, according to enterprise data infrastructure provider NetApp. Some say it’s even as high as 90%. 90%???? How is that possible? It’s a waste of energy. A missed financial opportunity for businesses. And it harms productivity too. (con't)

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Walmart just released its immersive e-commerce platform "Walmart Realm" in partnership with a few popular creators. What if I told you we could build something more interactive, higher fidelity, and "immersive" at the same speed (if not faster)? Oh yeah, and we have direct access to the largest creators in the world.

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Read the full analysis-alpha and join 50K+ industry leaders who never miss out: https://www.nofomonews.com/p/nvidia-everyone-is-a-programmer

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Will Amazon win the NFT wars?? We don’t think Blur or Opensea are the NFT marketplaces of the future. We think it’s Amazon. Yes, Chad-era Bezos is cringe af. But the biz is primed to scale NFTs in a way that OpenSea and Blur simply cannot compete with.*

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No FOMO 🗿 : Will Amazon Win the NFT Wars?? No FOMO News 📰 : ‘24 Candidates Roll Out Their Crypto Stance AI Intel 🤖 : NVIDIA Chief ‘Everyone is a Programmer’ Today in Crypto History 📅 : The Start of an Era

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Full post and more headlines: https://www.nofomonews.com/p/desantis-pro-crypto

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Today’s Specials: World Economic Forum Wants Global Crypto Cooperation 🌎 A Presidential Candidate Emerges As Pro-Crypto 🇺🇸 Bitcoin Ordinals Inch Closer Toward Ethereum NFTs 📈 More Web3 Funds Coming Together 🤝 JPMorgan, TikTok Break Out New Chatbots 🦾

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