Jared Wolf
@jwolf
The dichotomy of underused and misused data: Consumers feel like their data is being misused. Companies feel like their data is underused for analytics. As many as 60% of consumers believe their data is misused, according to a recent study by PrivacyEngine. Meanwhile, up to 70 or 80 percent of enterprise data goes unused, according to enterprise data infrastructure provider NetApp. Some say it’s even as high as 90%. 90%???? How is that possible? It’s a waste of energy. A missed financial opportunity for businesses. And it harms productivity too. (con't)
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Jared Wolf
@jwolf
The amount of data generated and collected by businesses has grown exponentially in recent years. That makes it extra challenging to process and utilize all of it effectively. And if you’ve ever been to Europe, you know how challenging data privacy can be for businesses and consumers. This looming challenge of unused enterprise data is often referred to as "dark data". I believe blockchain and AI can together solve this problem. There is clearly ripe opportunity. But to effectively leverage blockchain for managing and utilizing enterprise data, enterprises have to actually understand which data sets are being underutilized and what areas of their business could potentially benefit from enhanced management and accessibility. Healthcare, supply chain, and finance are three leading industries already developing enterprise systems around blockchain.
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