If you do good in the world

but you want others to see it

That is the definition of fake 

Do good but don’t let others see it

creating and destroying; built flying cars & autonomous vehicles, now building /faust, more here: /july, web: july.rocks

Don’t think it’s that binary. It comes down to intent.

If you do good to show off then it’s fake.

But if you want to publicise it to make others aware that there is an avenue for them to contribute if they wanted to, that’s not wrong.

If I planted 100 trees, I would share with friends and family. Could make 

Contribution to things that seems good is virtual signaling and is (not always) but generally useless when it comes to actual good

Any publicized doing of good ends up more about the publicity than the actually good. Thus it ends up doing more harm while making ppl think they did good

Just my philosophy / take

I disagree with your point of view but I respect where you’re coming from

Even charity needs marketing, for charity’s sake. That’s my take :)