I think there’s a general misconception that you are supposed to find PMF. I couldn’t disagree more. 

Outside of a few markets that are currently obvious and competitive - I think that PMF is not something that you find, but rather it finds you, or is it?

It may happen quick at times or it may happen not as quick, sometimes it’s more of an accidental state that you encounter, like a car accident, sometimes it’s a huge crescendo that you know if you can reach it it’ll be el dorado - regardless it’s more an art than it is a science or a thing that you make happen

It’s like finding a romantic partner - yeah you found them, but did you really find them? Did they find you? Hm, now it gets interesting.. How did you meet? Yeah it was just an app but you happened to be looking at the same time?

creating and destroying; built flying cars & autonomous vehicles, now building /faust, more here: /july, web: july.rocks

But then how will the valley sell hustle porn and platitudes to 17-25 year old boys?

"The problem with PMF is that it ends every night after making love, and it must be rebuilt every morning before breakfast." - Gabriel García Márquez

PMF is transient and in some cases elusive. It takes time and sometimes the effect is delayed as the market catches up with the vision of the founders. Clearly an art.