At @TakoProtocol, I lead growth.

Growth is critical in any company/project. The person taking charge of the growth is usually called a growth lead, chief growth officer (CGO) or the head of growth.

// Types of Growth

Growth typically falls into six categories, each driven by different forces:
1 Tech-driven growth
2 Product-driven growth
3 Business-driven growth
4 Narrative-driven growth
5 Marketing-driven growth
6 Community/operations-driven growth

// What Does a CGO Do?

Tech-driven and product-driven growth (types 1 and 2) are usually led by the CTO, CEO, and PM. Business-driven growth (type 3) involves the CEO, CBO, or CSO.

The CGO is mainly responsible for narrative, marketing, and community-driven growth (types 4, 5, and 6).

Sometimes, CGOs also help with business-driven growth. Ideally, the CGO is on the front lines, closest to the market, community, and users.

// Growth Goals

A company's growth objectives depend on the company’s stage. It could be growing brand awareness, expanding influe...