brypto

Memes

I’ve noticed a measurable decline in the way marketing employees are treated in crypto, especially in smaller projects 

I channeled my frustrations into this but never shared it, but the more I learn I’m not alone, the more people I think can get bingo pretty easily

The larger takeaway here is that, lacking a proper conversion funnel, most crypto projects play the social and/or token attention game

Marketers are expected to be in endless hot pursuit of the latest narrative / meta — which sets even the best marketer up for failure 

This is also why there’s so much founder-led marketing

being in a crypto companies marketing team was an utter face melting exercise, it was nigh on impossible to move fast enough when you are competing with tweets and 24 hour market movements

Founder of https://jubjubapp.com/, tokenizing media ownership rights and delivering payments to support the future creator economy

Endless treadmill where success means the treadmill goes faster