One Noun, every day, forever.                               
https://nouns.wtf

Brands right now are stewarded by their company, but created by their community.
I wonder how that will change with web3 and experiments like @nouns

Nouns

CTO @aragon || Cooking paellas, satellite @nouns ⌐🥘-🥘

Nothing is really changing - the heritage brands we know today, were shaped by their community which forged longevity. It’s only the “performance marketing age” brands that were shaped artificially/synthetically. What we’re observing with /nouns  is a revival of raw authentic community first brand building.

Community-governed branding has been one of the topics on my mind for weeks, which is a lot related to headless branding.

I think it becomes far less interesting to use brands as a divider (like in traditional companies) but more as a common ground to give context and recognizability in collaboration